Consumer notice and consent. Prior to enrolling an existing subscriber in the EBB Program, the participating provider must clearly disclose to the subscriber that “the EBB Program is a government program that reduces the consumer’s broadband Internet access Service bill, is temporary in nature, that the household will be subject to the provider’s undiscounted rates and general terms and conditions at the end of the program if they continue to receive service.” The participating provider must also disclose to the subscriber that they may obtain EBB-supported broadband service from any participating provider of their choosing and that the subscriber can transfer their Emergency Broadband Benefit to another provider at any time. The participating provider is required to retain the documentation showing that, after receiving these disclosures, the subscriber provided their affirmative consent to apply their Emergency Broadband Benefit to the broadband service offered by the participating provider. Since these requirements are designed to enable households to make informed judgments as to how to apply their Emergency Broadband Benefit, notices that inform a subscriber that they have been enrolled in the EBB Program prior to the subscriber giving their affirmative consent are not sufficient to enroll the subscriber in the Program. Providers must also obtain consent from all EBB Program subscribers, whether existing or new, before they transmit the subscriber’s information to the National Lifeline Accountability Database to enroll them in the EBB Program.