Your customers rely on you to help solve their technology needs. But that doesn’t mean you need to offer every technology service yourself. That’s where a technology channel partnership can help.

ALLO Business works with technology advisors, IT providers, consultants, and other businesses that regularly work with business customers. Through our Channel Partner Program, partners can expand the solutions they offer without having to build or manage every service in-house.

From business internet and voice services to managed services, network security, compliance, and AI, ALLO can provide the technology solutions your customers need while you maintain the customer relationship.

What Is a Technology Channel Partner?

A technology channel partner is a business that works with customers and partners with technology providers to offer additional products and services. Channel partners may work directly with a Technology Advisor (TA) or through a Technology Service Distributor (TSD).

A TSD typically works on a national scale and represents hundreds of technology vendors. A TA is generally more regional or local and may have agreements with technology providers in its market. TAs may also work through a TSD to access additional solutions for their customers.

For businesses, a technology advisor can serve as a trusted resource for a wide range of technology needs, including:

Business internet
Voice and phone services
AI solutions
Managed services
Network security
Compliance
And more

The key is that a channel partner doesn’t have to provide every one of these services themselves.

How Does a Technology Channel Partnership Work?

Think about an IT provider whose customers need a business phone system, but voice services aren’t part of the provider’s current portfolio. Instead of turning the customer away, or sending them somewhere else, the IT provider can partner with a technology provider that specializes in voice.

The partner brings the opportunity and maintains the customer relationship, while the technology provider delivers the solution. Both businesses benefit from the partnership.

That’s the idea behind the ALLO Business Channel Partner Program.

How Does the ALLO Business Channel Partner Program Work?

ALLO Business is designed to fit into your existing business and customer relationships. Rather than asking partners to become experts in every technology solution their customers may need, ALLO provides additional solutions and support where it makes sense.

Our Channel Program can support partners with services including:

Business internet
Voice services
Network services
Managed desktop services
Compliance solutions
AI solutions

Whether you want ALLO to handle the customer relationship or prefer to stay closely involved, we can work together in the way that fits your business.

Who Can Become an ALLO Business Channel Partner?

A channel partner can be any business that regularly works with other businesses and encounters technology needs outside its own offerings. We’re particularly interested in businesses that are regularly in front of business customers.

Potential channel partners include:

Managed service providers (MSPs)
Business consultants
Technology consultants
Printing companies
Commercial real estate professionals
Structured cabling companies
Voice providers

If your customers regularly ask for technology solutions that you don’t currently offer, a channel partnership could give you another way to meet those needs.

How Does an ALLO Channel Partner Get Paid?

ALLO’s standard Channel Partner Program provides partners with recurring revenue from the opportunities they close with ALLO.

Each Technology Service Distributor or Technology Advisor receives a specific percentage outlined in their agreement for qualifying deals. That percentage can increase as the partner grows its business with ALLO.

ALLO provides a monthly report, and Channel Partners are paid by ACH. Most importantly, partners continue to earn their commission for as long as the customer remains an ALLO customer.

What Happens After You Refer a Customer to ALLO?

Once you bring an opportunity to ALLO, you can choose how involved you want to be in the process. We offer three approaches:

You manage the customer relationship.

Your Channel Manager works with you on pricing and paperwork, while you handle communication directly with your customer.

You make the introduction and ALLO takes it from there.

You introduce your customer to your Channel Manager, and ALLO manages the rest of the process. We’ll keep you copied in and updated along the way.

We work together as a team.

You and ALLO can participate in customer meetings together, with everyone included in communications throughout the process. The goal is to make the partnership work for you.

What Support Does an ALLO Channel Partner Receive?

Every ALLO Channel Partner is assigned a team of resources to help support the relationship. Your team includes:

Channel Manager: Your primary resource for opportunities, pricing, and partnership support.
Account Manager: Helps manage the customer and partner relationship after installation.
Manager of Channel Sales: Provides additional support and resources for Channel Partners.

Having multiple points of contact means you have someone available to help throughout the customer lifecycle.

What Are the Benefits of Becoming a Technology Channel Partner?

A channel partnership can help businesses expand their technology offerings without taking on the cost and complexity of building those services internally.

Depending on your business, a partnership can help you:

Expand your portfolio of technology solutions
Respond to more customer needs
Create an additional recurring revenue opportunity
Strengthen existing customer relationships
Offer solutions without becoming an expert in every technology category
Partner with a trusted technology provider

Instead of telling a customer, “That’s not something we offer,” you may have another option: “Let’s see how we can help.”

Is the ALLO Business Channel Partner Program Right for Your Business?

A channel partnership may be worth exploring if you:

Already work with business customers
Frequently receive requests for technology services outside your current offerings
Want to expand your portfolio without building new services internally
Are interested in creating an additional recurring revenue stream
Want to give customers access to additional technology solutions
Work in IT, consulting, telecommunications, or another technology-adjacent industry

If your customers are asking for solutions you don’t currently offer, ALLO Business may be able to fill the gap.

[Become an ALLO Business Channel Partner]

Written by Laren Landgren, Channel Sales Manager

Frequently Asked Questions About Technology Channel Partnerships

What is a channel partner?

A channel partner is a business that works with customers and partners with another technology provider to deliver additional products or services. This allows businesses to expand their offerings without having to provide every solution themselves.

What is a Technology Advisor (TA)?

A Technology Advisor, or TA, is typically a regional or local technology provider or advisor that helps businesses meet their technology needs. A TA may work directly with vendors or through a Technology Service Distributor.

What is a Technology Service Distributor (TSD)?

A Technology Service Distributor, or TSD, typically operates on a broader, often national scale and works with a large number of technology vendors. Technology Advisors may work through a TSD to access additional technology solutions.

Who can become a channel partner?

Businesses that regularly work with business customers and encounter technology needs outside their own offerings can potentially become channel partners. Examples include MSPs, business consultants, technology consultants, commercial real estate professionals, structured cabling companies, printing companies, and voice providers.

How do channel partners get paid?

ALLO’s standard Channel Partner Program provides recurring revenue based on qualifying opportunities outlined in the partner agreement. Partners receive monthly reporting and are paid by ACH.

How long does a channel partner receive commissions?

Based on the program information, Channel Partners earn their commission for as long as the referred business remains an ALLO customer.

Does a channel partner have to manage the customer relationship?

No. ALLO offers different levels of involvement. A partner can manage the customer relationship, introduce the customer to ALLO and let ALLO take over, or work alongside ALLO as a team.

What services can ALLO provide through the Channel Partner Program?

ALLO Business can provide solutions including business internet, voice services, network services, managed desktop services, compliance, and AI.

What support does an ALLO Channel Partner receive?

Each Channel Partner is assigned a Channel Manager, Account Manager, and access to the Manager of Channel Sales to help support opportunities and ongoing customer relationships.

Ready to Expand What You Can Offer Your Customers?

You don’t have to build every technology solution yourself.

With the ALLO Business Channel Partner Program, you can bring additional solutions to your customers while maintaining the flexibility and relationships that make your business unique.

Have customers asking for technology solutions you don’t currently offer? Explore the ALLO Business Channel Partner Program and see how we can work together.

[Become an ALLO Business Channel Partner →]